The DMA has been following the concept of Professional Designations for some time now. The idea is that a professional can move through his/her career in a structured way, using their experiences, learning and cdp (career development points) over the years to achieve recognition (there will be 4 levels) & prove their expertise to their peers (very useful, for example, when applying for a new job). The model might be accountants, or doctors, who attend courses, conferences & training to keep up with developments & advance in their careers.
Interactive & Direct Marketing has many skill sets which are essential for the marketer – but many marketers learn these on the job & feel that they need training & guidance to grasp these skills properly.
The DMA has offered training on professional designations. SACQ is now piloting 11 different associations with these professional designations & expects to complete its work at the end of April. T
