Step 1: Complete Ten Fundamental Courses

• Successful Direct Marketing: An Introduction and Overview
• Creating Compelling Offers and Propositions
• What Every Marketer Needs to Know About Marketing Databases
• Innovation in Marketing Using Research and Testing
• Successful Creative, Copy and Design for Print and Web
• The Essential Elements of Customer Marketing
• Direct Marketing Metrics: Measuring Response, ROI, & Other Critical Factors
• Creating Successful Direct Mail Campaigns
• Fundamental Email Marketing
• Digital Marketing for Direct Marketers: Web and Search Engine Marketing

• Advance Database Marketing
• Advanced Email Marketing
• Advanced Measurement and Metrics in Direct Marketing
• Social Media

• Direct Marketing in Retail and E-Commerce
• Business-to-Business Marketing (B2B)
• Essential Mobile Marketing

Once these four steps are completed, you will be a DMA Certified Professional Direct Marketer.

DMA Certified Marketing Professional™ Program

View the full DMA Certified Marketing Professional™ programme >>> Today more than ever you must stay on top of new media to be a successful direct marketer… while still understanding and using the proven basic principles of relationship marketing! To create and launch money-making campaigns both online and in print, you must use multiple marketing media and techniques correctly. Whether your focus is direct mail or print advertising, email marketing, mobile marketing, or exciting new social media… expert know-how and skills are your #1 requirement. So if you want to improve your organization's marketing efforts… and advance your own career… the DMA Certified Marketing Professional™ Program is for you. In this convenient program, you'll get in-depth, step-by-step instruction from today's top experts who can quickly help you maximize the ROI of your campaigns. You'll learn how to attract and keep new customers through all media that fall under the direct marketing umbrella. You'll build your brand, increase your revenue, and learn how to create a true integrated marketing effort. DMA's Certified Marketing Professional™ Program (DCMP) is the only program available that gives you: 360° knowledge of all marketing media and techniques Practical skills to create and implement online and offline marketing campaigns Effective multichannel marketing strategies that work Solid foundation in direct marketing techniques Know-how to best use new media like Twitter, Facebook, websites, mobile apps, and more Your certification as a DMA Certified Marketing Professional™ will significantly benefit both you and your company. And the certification program is designed for your convenience. View the full DMA Certified Marketing Professional™ programme >>>

Registration Payment Options:

1. Pay all up front
DMA Member: $ 2,599
Non-Member: $ 2,899
Certification and Testing Fee included ($ 250 value)
Save 15% when you purchase the entire course at once

REGISTER FOR FULL PROGRAM

REGISTER BY COURSE

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For immediate questions/inquiries, call DMA Customer Service at 540-409-3366 or email customerservice@the-dma.org.