Write from me to you – never from a ‘team’

When you're up to your armpits in alligators...

Salesmanship in print

Do you believe this?

Database advice

Try an editorial style

Who is your customer?

Try an Incentive.

Use emotional appeal

Talk about what you can do for your customers – they don’t want to hear about you.

  The obvious is always overlooked: member get a member.