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Opt Out

The National Opt Out Register can be found at http://www.facilities.co.za/dcm

The Opt Out Register (go to www.facilities.co.za/dcm) was launched on 19 March 2007 and to date around 25 000 consumers have registered online to have their details removed from mailing lists used by marketers to promote goods and services. The Don't Contact Me list - previously known as the Mail Preference Service (MPS), serves the sole purpose of removing your name and address from prospect mailing lists. According to proposed law, any company embarking on a direct marketing campaign will be required to run their list against the Opt Out register and ensure that any names on the DMA register are deleted off their database. Although you will see a reduction in the unsolicited direct mail you receive, not all commercial mail will stop. For example you may continue to receive mail from companies with which you already do business with for example a banking institution - where you have provided consent for them to market to you. In addition, you may continue to receive mail addressed to the resident/occupant since the mail is not personalized. To register, click on the Do not contact icon and then complete the necessary fields. Of vital importance is the submission of your ID number to ensure that all your details are removed. SMS Functionality The DMA has launched SMS functionality for consumers who do not have access to the internet but want to register on the national Opt Out Register which essentially removes their details from mailing lists used by marketers to promote goods and services. To add your details to the Don't Contact Me list - previously known as the Mail Preference Service (MPS), SMS DMA followed by your ID number (this is crucial) to 31484. This serves the sole purpose of removing your name and address from all prospect mailing lists used by members of the Direct Marketing Association. With the opt out register now fully functional via the internet and SMS, the DMA is now looking into the establishment of a call centre within the next six months.

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