Interactive and Direct Marketers have pledged their support and commitment to consumers and the environment by stepping on board the Direct Marketing Association's Food Tree initiative. As responsible marketers, we ask that all our industry players show respect to the world we share with others by supporting the DMA's green tool for our industry that aims to return to the earth what we take from it!

The Food Tree programme was conceptualized by a young and dynamic team at the DMA as a platform to reward our responsible marketers who give serious consideration to the environmental impact of every campaign they undertake. The process is simple and after a couple of steps, every company can have a green account at the DMA and food trees will planted in areas identified by the green account holder, with a donation made based on the distribution numbers of each campaign.

Make the green choice today and open a Food Tree account to make a positive contribution to our earth.

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