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- CONSUMER PRIVACY: FTC Issues New Report on
Consumer Privacy
- NET NEUTRALITY: FCC Chairman to Propose
Plan for Net Neutrality
- ACQUISITIONS: Google Gambit for Groupon
Raises Concerns
- REGULATION: Europe
Opens Antitrust Inquiry Into Google
- ADVERTISING: Congress is Moving Against
Loud TV Ads
- HOLIDAY: Foot Traffic Rises, Spending Flat
During First Holiday Weekend
- RETAIL: Strong November Sales Results
Expected
- SOCIAL MEDIA: Black Friday, Cyber Monday
Buzz Translates to Sales
- POSTAL: Marketers Hope New Legislators
Tackle USPS
- E-COMMERCE: A Hot Start to the Online Holiday Season
- M COMMERCE: Mobile
Barcode Scanning Tripled on Black Friday
- MOBILE: Holiday
Boost for Smartphones, App Downloads
FTC ISSUES NEW REPORT ON CONSUMER PRIVACY. The Federal
Trade Commission today issued a preliminary staff report that it says
proposes a framework to balance the privacy interests of consumers with
innovation that relies on consumer information to develop beneficial new
products and services. The proposed report suggests implementation of a “Do
Not Track” mechanism -- likely a persistent setting on consumers’ browsers
-- so consumers can choose whether to allow the collection of data
regarding their online searching and browsing activities. The report states
that industry efforts to address privacy through self-regulation “have been
too slow, and up to now have failed to provide adequate and meaningful protection.”
The framework outlined in the report is designed to reduce the burdens on
consumers and businesses, according to the FTC.Full story...
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to top...
THE NEW YORK TIMES
GOOGLE GAMBIT FOR GROUPON RAISES
CONCERNS.
Google's $6 billion bid for Groupon, an online coupon start-up, is an aggressive
move by the company to dominate local online advertising and help with its
long-sought move into social networking. Google has offered Groupon $5.3
billion, with the promise of $700 million in performance bonuses for
management, according to a person knowledgeable about the matter who spoke
on the condition of anonymity. Several people close to the deal said
Groupon, which is based in Chicago,
was expected to approve the acquisition and an agreement could be signed as
early as this week. The deal has worried Google's investors because of the
high price and also because of doubts about how effective the company is in
generating sales for merchants. On Tuesday, some Google investors wondered
if the company was paying too steep a price. Shares in Google fell 4.5%, to
$555.71. Full story...
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to top...
EUROPE OPENS
ANTITRUST INQUIRY INTO GOOGLE. Europe
opened a formal antitrust investigation on Tuesday into accusations that
Google had abused its dominance in online search, exposing the company's
zealously guarded technology to unwelcome scrutiny. The investigation by
the European Commission follows complaints from smaller Web businesses,
which claim that Google downgraded their sites in its search results to
weaken potential competitors for advertising. The commission said it would
also look into whether Google might have given its Web services
"preferential placement" in search results. Google's dominance on
the Internet has been a sore point in Europe, where it controls more than
80% of the online search market, compared with about 66% in the US,
according to comScore, a research firm. Google already faces antitrust
inquiries, as well as investigations of its privacy and copyright
protection policies, in several European countries. Full story...
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to top...
THE WASHINGTON
POST
SENATE
APPROVES BILL TO REQUIRE FOOD MAKERS TO FIND WAYS TO PREVENT CONTAMINATION. In what would be the biggest
overhaul of the nation's food safety laws in seven decades, the Senate on
Tuesday approved a raft of regulations that would require food
manufacturers and farmers to use scientific techniques to prevent
contaminated food - a shift aimed at stopping the waves of foodborne
illnesses that have shaken consumer confidence in the safety of the food
supply. The vote of 73 to 25 cleared the way for the legislation to be
signed into law in the coming weeks, delivering a revamped safety system
that would confer vast new authority on the Food and Drug Administration,
accelerate the government's response to outbreaks and set the first safety
standards for imported food. Sen. Jon Tester (D-MT), who is a farmer, added
an amendment approved by the Senate that would exempt small farmers and
those who sell directly to consumers at markets and farm stands. Full story...
FCC CHAIRMAN TO PROPOSE PLAN FOR
NET NEUTRALITY.
The chairman of the Federal Communications Commission plans to announce
Wednesday a controversial proposal that would prohibit Internet providers
from favoring or discriminating against any traffic that goes over their
networks. He would do so, however, without resorting to the more drastic
step of changing the way the FCC regulates broadband providers, a move that
would have more clearly asserted the government's authority over Internet
access. In a statement provided to reporters in advance of Wednesday's
announcement, FCC Chairman Julius Genachowski said he thinks he has "a
sound legal basis" to pursue so-called net-neutrality rules that would
prevent companies such as Verizon, Comcast, and AT&T from blocking or serving
up some websites faster and at better quality than others. Telecom lawyers
and public interest groups have argued that without redefining its role
over Internet service providers, the FCC's ability to carry out broadband
rules is weakened. That suggests that the proposal Genachowski plans to
announce Wednesday could still wind up being challenged in courts. Full story...
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Email
Evolution Conference
January 31 – February 2, 2011 | Eden Roc
Resort | Miami Beach,
Florida
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All year long, the experts at the
Email Experience Council and the Direct Marketing Association monitor
email marketing nationwide. Then, just once a year, they present
their findings and offer cutting-edge tips based on what’s really
working for email marketers at the Email Evolution Conference. Don’t
miss this event! Register today, and be sure to mention Key Code 3D.
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THE WALL STREET
JOURNAL
CONGRESS IS MOVING AGAINST LOUD TV ADS. Congress may be just days away
from turning down the volume on ear-splitting TV. The Commercial
Advertising Loudness Mitigation, or CALM, Act follows rules set last year
by a United Nations body in Switzerland
on how to measure and clip broadcast volumes. The US bill,
inspired by decades of consumer complaints, should finally ban TV ads that
blare louder than the programs they interrupt. California Democratic Rep. Anna Eshoo,
who sponsored the bill, says it is the most popular she has pushed in her
18 years in Congress. "If I'd saved 50 million children from some
malady, people would not have the interest that they have in this,"
she says. Full story...
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to top...
GOOGLE SET TO LAUNCH E-BOOK VENTURE. Google is in the final stages
of launching its long-awaited e-book retailing venture, Google Editions, a
move that could shake up the way digital books are sold. The long-delayed
venture -- Google executives had said they hoped to launch this summer --
recently has cleared several technical and legal hurdles, people close to
the company say. It is set to debut in the US by the end of the year and
internationally in the first quarter of next year, said Scott Dougall, a
Google product management director. In recent weeks, independent
booksellers, which are expected to play a big role in Google Editions,
began receiving contracts from their trade group. Several publishers said
they were exchanging files with Google -- a sign that it is close to
launch, publishers say. Full story...
CHICAGO TRIBUNE
FOOT TRAFFIC RISES, SPENDING
FLAT DURING FIRST HOLIDAY WEEKEND:
SHOPPERTRAK.
Foot traffic at US malls and retail outlets rose 2.8% for the three days
following Thanksgiving, compared with the same period last year, according
to research firm ShopperTrak. Retail sales remained unchanged from the same
period a year ago at $20.49 billion. The figures, which give an initial
read on the critical holiday sales season, suggest that consumers are
slowly coming back to life, said Bill Martin, founder of ShopperTrak.
"The holiday is going to look very much like the rest of the year has
looked," Martin said. "That's a pretty good message of stability
and controlled growth in the economy and of a cautious and deliberate
consumer." Full story...
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to top...
STRONG NOVEMBER SALES RESULTS EXPECTED. The first
sweeping look at holiday 2010 comes Thursday, when national chain stores
report same-store sales for November. Retail sales at stores open at least
one year, a key retail metric, are expected to rise from 2% to 4% compared
with the year-earlier period, according to retail forecasters. Solid gains
likely would reflect Black Friday promotions that extended through the
entire month of November, which is now called Black November. The glow from
a record-setting Black Friday weekend has most industry watchers feeling
pretty good. But retailers have been down this path before. Typically,
shoppers retreat for the most part until the weekend before Christmas. Full story...
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to top...
LOS ANGELES TIMES
BRANSON'S
IPAD-ONLY MAGAZINE NOW AVAILABLE IN APPLE'S APP STORE. Project magazine, Richard
Branson's anticipated iPad-only publication, arrived in Apple's App Store
yesterday. Branson's company, Virgin Group, described Project in a
statement as "the first global magazine app for creative people about
creative people." In its premier issue, Project incorporates many of
the same slick features seen in iPad versions of Wired and Sports
Illustrated -- such as video and audio embedded into the articles,
interactive graphics that change images at a touch command, and of course,
interactive advertisements. Links to websites of people, companies and
products mentioned in articles are plentiful as well. One unique feature:
The cover of Project's first issue is actually a video that turns into a
still image with links to the magazine's articles. Full story...
DAILY CALLER
CHAFFETZ
CALLS PMG'S RETIREMENT PACKAGE 'RIDICULOUS.' Rep. Jason Chaffetz called the
$5.5 million retirement package for outgoing Postmaster General John Potter
absurd and unfair in the wake of the US Postal Service's announcement that
it had lost $8.5 billion this year. "That was ridiculous,"
Chaffetz said in a phone interview with The Daily Caller. "It doesn't
seem fair to anybody." The congressman from Utah
is the ranking Republican member on the Subcommittee on Federal Workforce,
Postal Service, and District of
Columbia. He has been working with California
Rep. Darrell Issa, the ranking Republican member of the Oversight
Committee, on "introducing a comprehensive postal reform bill,"
he said. Chaffetz called the USPS's accounting of retirement funds
"part of the reason that they're so upside down financially." He
also cited USPS workers' compensation as another issue. Full story...
INTERNATIONAL BUSINESS TIMES
GOOGLE
TO BUY DIRECT MARKETING SKILLS RATHER THAN TECHNOLOGY OF GROUPON. Google's proposed acquisition
of coupon site Groupon will bring a troop of sales people versed in the art
of direct marketing from Groupon rather any specific technology. Google's
own attempts at direct marketing, like its Nexus One Android phone formula,
have flopped while Apple has scored over Google in marketing through its
Apple Stores. Also, Google is eyeing Groupon as it currently leads the
collective-buying space. Google avails an established merchant-relationship
as it is key to winning in this segment. Not to mention it also gets a
business with an established revenue model reported to be at $50 million
every month. Thus, unlike its strategy whereby Google devises a product and
then looks for a fitting revenue model, Groupon offers a set revenue model.
Full story...
FEDERAL TRADE COMMISSION
FTC
SETTLES WITH COMPANY THAT FAILED TO TELL PARENTS THAT CHILDREN'S
INFORMATION WOULD BE DISCLOSED TO MARKETERS. EchoMetrix has settled Federal
Trade Commission charges that it failed to adequately inform parents using
its Web monitoring software that information collected about their children
would be disclosed to third-party marketers. EchoMetrix sells its Sentry
software to parents to allow them to monitor their children's online
activities. According to the FTC, EchoMetrix also advertised Pulse, a
web-based market research software program that it claimed would allow
marketers to see "unbiased, unfiltered, anonymous" content from
social media websites, blogs, forums, chats and message boards. One source
of content available to Pulse users, the FTC alleged, was portions of the
online activity of children recorded by the Sentry software. EchoMetrix has
agreed not to use or share the information it obtained through its Sentry
program -- or any similar program -- for any purpose other than allowing a
registered user to access his or her account. The settlement order also
requires the company to destroy the information it had transferred from the
Sentry program to its Pulse database of marketing information. Full story...
SEN.
KERRY PROPOSES LEGISLATION TO PROTECT CONSUMER PRIVACY. In a rapid response to the
FTC's release today of its report on consumer privacy, Sen. John Kerry
(D-MA) issued a statement saying the report should be "a wakeup
call" for every Internet user in the country. "The report
confirms that many companies -- both online and offline -- don’t do enough
to protect consumer privacy," Kerry states. "Today’s technology
makes it easy for companies to obtain, collect, store, and transfer
unprecedented amounts of information, but industry self regulation has proven
inadequate to protect consumers," he notes. "During the process
of drafting legislation, I’ve concluded that consumers should have three
nonnegotiable rights," Kerry continues. "First, all firms must
put procedures in place to secure personally identifiable information.
Second, consumers have a right to know in clear and concise terms what
[information] firms intend to collect, why, and how it will be used. Third,
consumers should be given a simple mechanism for opting out of the
process." Full story...
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ADVERTISING AGE
BLACK FRIDAY, CYBER MONDAY BUZZ
TRANSLATES TO SALES. According to Infegy, a social-media monitoring firm, buzz surrounding
Cyber Monday this year was nearly 2.5 times what it was a year ago, while
Black Friday buzz was slightly higher. The buzz appears to be translating
into increased sales and traffic, according to early data. The National
Retail Federation said that 212 million shoppers visited stores and
websites during Black Friday weekend, up from 195 million last year. Amazon
was the most talked-about retailer this Black Friday and Cyber Monday,
according to Infegy, which said the online giant ranked just fourth in buzz
a year ago. The retailer began billing Black Friday deals weeks ago and
kept up a steady stream of Facebook and Twitter updates throughout the
Thanksgiving holiday. Some two dozen updates @amazondeals on Thanksgiving
Day whetted consumers' appetites, while nearly 50 updates were posted on
Black Friday. Target, Best Buy, Toys R Us, and Walmart rounded out the top
five buzzed-about brands. Target and Best Buy switched places this year,
with Target snatching the No. 2 slot. Full story...
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to top...
BtoB MARKETING
E-READER
OWNERSHIP EXPLODES. About 5.9 million US adults own an e-reader, according to data
collected between March and October of this year and released Monday in the
"GfK MRI Survey of the American Consumer." Just 2.1 million US
adults owned e-readers in the same period last year, according to GfK MRI
data. GfK MRI data also indicated that almost three-quarters (74.9%) of
e-reader owners interviewed in the 12 months ended Oct. 31 had read a book
on their device in the previous six months. Just 17.6% had read a newspaper
and 15.3% had read a magazine on their devices in the same time frame. Full story...
DIRECT
WILL
CARPER HELP SAVE THE USPS? Earlier this fall, Sen. Tom Carper (D-DE) introduced
the Postal Operations Sustainment and Transformation (POST) Act, which
addresses the current budget issues plaguing the USPS by implementing a
series of reforms including: easing postal employee pension and retiree
health costs, addressing postal employee wages and benefits, allowing
partnerships with state and local governments as well as giving the Postal
Service more leeway to close underutilized post offices, offer certain
non-postal items, and eliminate Saturday delivery. Carper, chairman of the
Senate Subcommittee on Federal Financial Management, Government
Information, Federal Services and International Security has scheduled a
hearing titled, Finding Solutions to the Challenges Facing the US Postal
Service, for Thursday, Dec. 2, at 10:00 am. The hearing will examine postal
management's plans to address ongoing budget issues, and discuss the
provisions in Carper's comprehensive postal reform legislation. Full story...
DIRECT MARKETING NEWS
MARKETERS HOPE NEW LEGISLATORS TACKLE USPS. Although many direct marketers
opposed the Postal Service's efforts to raise 2011 rates by a percentage
beyond the inflation rate, most are supporting the USPS' push to
restructure its employees' and retirees' benefits payment schedule. A range
of industry groups, from the Direct Marketing Association to the Affordable
Mail Alliance are supporting reforming the payment system. Sen. Thomas
Carper (D-DE) also included a payment restructurng measure in the postal
reform bill he authored this year. "There is going to be a thoughtful
discussion about the overpayment to the postal pensions and the amount of
payments that have to go to fund retiree health benefits," said Jerry
Cerasale, SVP of government affairs at the Direct Marketing Association.
"This is one area that everyone is behind." Full story...
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to top...
FACEBOOK MESSAGING REVAMP PROMPTS STRATEGY REVIEW. Email marketers
don't expect Facebook's revamped messaging system to replace traditional
email service, but they are watching the platform's rollout to see how they
can use it to interact with consumers. "I agree with other marketers
who've looked at this as Facebook's play to capture young consumers who
haven't quite settled into using an email client for personal or professional
messages," said Marc Haseltine, manager of email marketing at the
National Geographic Society. "Over the years, older users have
developed a comfort level with their email client, so it will require some
game-changing functionality in the Facebook product to get the switch
soon." Full story...
LOCALIZED
COUPON WEBSITES GAIN GROUND WITH CONSUMERS. Consumers are rushing to group
coupon services like Groupon and LivingSocial, spawning imitation platforms
and coupon aggregators. The popularity of such services is also prompting
traditional coupon distributers, such as Valpak, to launch their own local
daily deal programs. These deal services are dependent on consumers showing
up in significant numbers. Group buying sites guarantee merchandising
partners a certain number of coupon purchases to provide discounts of more
than 50%, said Julie Mossler, consumer marketing manager at Groupon. Full story...
DIRECT MARKETING ASSOCIATION
BECOME A DMA COMPLIANCE OFFICER IN ONE
EASY STEP. Who is responsible for ethics/compliance and environmental
affairs in your organization? The DMA’s Corporate & Social
Responsibility (CSR) department oversees a wide range of ethical and
privacy guidelines, compliance initiatives and environmental best practices
for the direct marketing community. Regulatory issues are constantly
evolving. We need to communicate with you in a direct and timely
fashion regarding cutting edge developments in self-regulation and other
critical compliance issues affecting your company and your bottom
line. Please complete the CSR Compliance Network Sign-Up Form by clicking here, designating the appropriate individual(s) at your company to
serve as our key contact point(s) for ethics/privacy/compliance and
environmental issues. In lieu of completing this form, you may also send an
email with the contact information of the appropriate individuals to ethics@the-dma.org.
DMA
CAREER CENTER IS LARGEST EMPLOYMENT SITE FOR MULTICHANNEL DIRECT MARKETING
PROFESSIONALS.
DMA has relaunched its online job bank as the DMA Career Center.
Already the largest online career center for direct marketing
professionals, this online service helps match up employers with highly
qualified candidates. Today, the DMA Career Center hosts more than 500
searchable job postings and nearly 41,000 searchable resumes. Job
seekers (including interns) may post their resumes free of charge. To
access, click here.
CLICKZ
MYSPACE
EXTENDS ENTERTAINMENT MAKEOVER WITH MOBILE SITE, APP. MySpace is furthering its
transformation from a social networking site to an entertainment hub with a
new mobile website and iPhone app. Both platforms will center on music and
interaction with artists. The iPhone app will access the user's iTunes
library to create a news stream populated by his or her favorite bands. The
app will also allow users to upload photos and videos, browse friends'
profiles and generally interact with MySpace. The app will be available for
iPhone before Christmas, with an Android version set for release in
January. Bjorn Laurin, VP and GM of mobile with MySpace, said the company
is also currently in talks with Nokia to create a version of the app
compatible with its devices. The mobile site, accessible starting
yesterday, also provides easy access to users' favorite artists and music,
as well as the ability to browse media on MySpace such as pictures and
videos. It is compatible with all iPhone, iPod touch, Android, and Palm
phones, plus select Nokia and BlackBerry devices. Full story...
AOL
CARVES NEW LOCAL AD SALES ROLE. AOL has added a new position to its local ad sales
team, and hired former Yodle sales exec Mike DeLuca to fill it. As head of
sales, AOL Local, Deluca will help AOL sell across its properties to local
and regional advertisers. DeLuca will work with AOL's national ad sales
team, headed by Jeff Levick, to sell AOL's local properties including Patch
sites, Mapquest, City's Best, and Wow Deal of the Day, as well as
geo-targeted ads across AOL and AOL Mail. AOL's Patch sites are among the
more recent local content initiatives for the company. So far, sites exist
in the northeast and southeast, and states including Missouri, Illinois,
Michigan, California, and Washington. The sites offer display ads, coupons,
and directory ads featuring video. Full story...
EMARKETER
2011
TRENDS: CONTENT MARKETING IS CRITICAL. Next year, marketers will need to rethink their
approach to advertising and marketing and intensify their focus on creating
magnetic content that will naturally attract consumers, rather than relying
solely on the interruption model of advertising, which consumers are
responding to less and less. Think pull vs. push. Magnetic content can
include anything created on behalf of a brand -- be it an ad, YouTube
video, online game, Facebook page, Twitter promo or mobile app -- that
consumers genuinely want to engage with and pass along to others. This
content entertains, amuses, informs, serves a function, or satisfies a
consumer need. It's welcome instead of annoying or interruptive. Marketers,
especially those working in social media, have seen the proven value of
branded content, sometimes also referred to as "earned media."
Nearly three-quarters of US companies with a social media strategy used
such content in their campaigns this year. Full story...
GETTING
BULK EMAILS TO PERFORM LIKE TARGETED CAMPAIGNS. The performance of bulk
marketing email campaigns compared with various targeted mailings sent to
specific recipients for specific reasons tends to be dismal. Transactional
emails, for example, which offer the opportunity for personalized
messaging, have higher click rates, open rates, and revenues per email than
bulk mailings, according to Experian Marketing Services. Welcome messages
provide another opportunity for list segmentation and targeted campaigns, and
these messages also perform better across a variety of metrics than bulk
mailings. June 2010 data from Experian indicates marketers can get such
results while still sending campaigns to their entire mailing list. The
"Spreading the Word Through Friends-and-Family Emails" report
describes how friends-and-family campaigns can bring home results even when
sent to a full list. Full story...
INTERNET RETAILER
A HOT START TO THE ONLINE HOLIDAY
SEASON. Online
sales totals for the Thursday through Monday period are still being
tabulated, but Web measurement firm comScore estimates US online sales were
$3.5 billion from Monday, Nov. 22 through Sunday, Nov. 28, compared with
$3.2 billion during the same period last year, an increase of 9.4%. More
than $1.05 billion of those sales occurred on Thanksgiving Day and the day
after Thanksgiving, often called Black Friday, up from $913 million last
year, or 15%. Thanksgiving Day sales tallied $407 million, up 28% from a
year ago, and Black Friday sales tallied $648 million, up 9%. Dollar
estimates are still being tallied for Monday's sales, but a report released
today by Coremetrics says online sales on Monday, commonly referred to as
Cyber Monday, increased 19.9% over the same Monday last year, and 31.1%
over Black Friday this year. Full story...
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to top...
LINK: HEIDI COHEN.COM
IS
SOCIAL MEDIA TAKING OVER YOUR LIFE? HOW TO MAKE SOCIAL MEDIA PARTICIPATION
ROUTINE. Since
social media participation can be time-consuming, here's a daily roadmap to
help you stay abreast of what's happening time-efficiently. Full story...
MEDIA POST: MEDIA DAILY NEWS
TECH
BRANDS ATTRACTING WOMEN CONSUMERS. NBC Universal new brand power index for its Women at
NBCU ad sales efforts shows that major technology companies are strong
brands for female media consumers. NBC Universal says seven of the top 25
brands are top of mind for women, including Verizon, AT&T, iPhone,
Microsoft, Sprint, Samsung and Droid -- for the month of October. One key
technology advertiser, Amazon Kindle, has a campaign that is targeted to
women. NBCU says its brand index number is up to 170 from 386. During
October, the biggest consumer brands for women -- in order -- were Walmart,
Target, Verizon, eBay, Coca-Cola, Ford Motor, AT&T, iPhone, Pepsi,
iPod, McDonald's, Honda, Bank of America, Toyota, Comcast, Sprint, Netflix,
Sears, Microsoft, Tylenol, Samsung, Amazon, Dodge, Kohl's and Droid. Full story...
LOCAL
TV NEWS CAPTURES VIEWERS' LOYALTY. Despite across-the-board declines in TV broadcast
ratings, local TV news is more valuable in drawing viewers' advertising
attention than other programming. A study by Hearst Television -- which
owns TV stations -- and TV researcher Frank N. Magid Associates says local
news ranked first, with a 49% score, when viewers were asked what type of
program was "a major part of my daily routine." But local news
was only a bit better than second-place local TV airing sitcoms, at 47%.
Reality shows were at 42%; cable dramas and movies tallied a 37% number;
and cable news programming was at 34%. Full story...
MEDIAPOST: ONLINE MEDIA DAILY
HOLIDAY BOOST FOR SMARTPHONES,
APP DOWNLOADS.
Signs of improved holiday sales so far this year appear to extend to
smartphones and app downloads, according to new data released Tuesday by
mobile analytics firm Flurry. The findings show an uptick in new
smartphones and downloads during the four-day Thanksgiving weekend based on
tracking Flurry does via the thousands of apps that incorporate its
analytics software. So the total of new devices detected by Flurry jumped
57% to about 375,000 on Black Friday from the week earlier and 31% on
average from Thursday to Sunday. Full story...
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to top...
MOBILE MARKETER
MOBILE BARCODE SCANNING TRIPLED
ON BLACK FRIDAY.
The growing popularity of mobile barcodes has been magnified over the last
week with the official start of the holiday shopping season. Scanbuy claims
it saw about 30 times more scans this past weekend than it did a year ago.
It is also seeing a great mix of UPC and QR code scanning, which shows that
both consumers and retailers are really embracing the technology. Bar code
scanning via mobile devices has grown tenfold in 2010, per Scanbuy.
Thanksgiving Day saw twice the average number of daily scans by consumers.
During the Black Friday shopping extravaganza, barcode scans shot up by 20
times the daily average when compared to last year. And overall for the
weekend's shopping, it was three times more than a normal weekend, making
it more than 30 times last year's ScanLife traffic. Full story...
Back
to top...
ETC., ETC., ETC. . . .
· Small Farms That Sell
Direct to Consumers Get Exemption in Food Safety Bill . . . Full story...
· Acxiom, GM Sign Agreement
for Direct Marketing in Middle East, Africa . . . Full story...
· SEC Showed Leniency to
Bailed-Out Bank of America, Report Says . . . Full story...
· WikiLeaks Has US
Scrambling to Plug Holes . . . Full story...
· Barney's Hires Former
Gucci Exec to Oversee E-Commerce . . . Full story...
· Live Nation Debuts
Ticket-Selling App . . . Full story...
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Relevance. Responsibility. Results.
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